AI and the Resilient Association

 

~ Halmyre + Betty Webinar ~

March 19, 2025

12:00 – 1:00 PM ET

Unlocking AI's Transformational Potential

Enhance Efficiency, Member Engagement, and Innovation in Your Association

In an era where associations constantly need to do more with less, artificial intelligence (AI) provides associations with the tools to transform their operations and focus on becoming resilient and future-proofed.

AI is poised to redefine how associations operate, automating routine tasks, enhancing decision-making processes, personalizing marketing and member engagement, and improving associations’ understanding of member wants and needs. By embracing AI, associations can improve operational efficiency, enhance member engagement, and drive innovation. This webinar, offered in collaboration with Betty, will explore the intersection of AI and association innovation, providing you with knowledge and tools needed to navigate this dynamic environment.

What We'll Cover:

Future-Proofing Your Association:

  • The importance of adopting a forward-thinking approach to association operations and value delivery.
  • How associations can use AI to enhance member engagement and satisfaction, ensuring long-term success.

Leveraging AI for Member Insights:

  • The potential for AI-powered platforms to help associations understand their members' needs and preferences, personalize services, and deliver targeted content faster and more effectively.

Supporting Change Through Associations:

  • How associations can act as catalysts for embracing AI-driven changes.

Why Attend?

This webinar is essential for association leaders who are keen to understand the implications of AI on their operations and how associations can embrace AI to support members through these turbulent times. As well, associations that embrace harnessing these technologies for their own organizations will be better prepared to lead and work alongside the professionals they support as they go through AI-driven transformations in their own professions and industries.

By attending, you will gain actionable insights and strategies to help your association adapt to and benefit from AI advancements.

Learning Objectives:

  1. Understand AI's Impact on Association Transformation: Participants will gain an understanding of how AI is transforming association roles and operations, identifying both challenges and opportunities that arise from these changes.
  2. Develop Strategies for Association Support: Attendees will learn actionable strategies for how associations can effectively support their members in adapting to AI-driven changes, including providing relevant training and resources.
  3. Utilize AI Tools for Member Insights: Participants will explore how AI tools can be leveraged to gather and analyze sector and member data, enabling associations to better understand and meet the evolving professional needs of their members.

Register Now!

Don't miss out on this interactive opportunity to put AI to work for your association.  Submit the short form on the right to be added to the list.

Can't make the live event? No problem. Register anyway, and you'll receive access to the recording to watch at your convenience.

Register Now

Meet Your Speakers

Christine Saunders photo

Christine Saunders

Founder and President, Halmyre

Join Christine as she shares insights gained from ten years of supporting non-profit organizations to overcome challenges and get the growth they are seeking. 
  

Johanna Gundlach

Johanna Gundlach

Chief Operating Officer, Betty

Join Johanna as she shares insights from her deep experience supporting association transformation with tools that deliver meaningful impact.
  

CAE Registered Provider Educational Content

  • Halmyre is a CAE Registered Provider. Halmyre is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
  • As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.

Halmyre

Halmyre is a team of multidisciplinary Chief Marketing Officers helping associations solve growth strategy problems. Our clients are member-based organizations of all sizes from across North America with problems that don’t fit neatly into traditional agency or strategy consulting solutions. Visit halmyre.com and learn how we can help you Spark Growth.

Betty

Betty is an association’s Super Librarian, Research Assistant, and Content Concierge. Customized to embody your association’s character and values, Betty quickly learns everything about your organization, so that members can access your association's deep knowledge like never before, while providing valuable insights on your members' needs and interests. Visit Betty to learn more. 

Questions? Contact Us:

For inquiries or assistance with registration, please email Christine James — Head of Content, Halmyre.