Put Your Members at the Center of Your Communications.
Bridge the skills gap with a high-impact writing workshop that aligns your team with your members' real wants and needs.
The Problem: Communications in a Vacuum
At your association, everyone with a keyboard is responsible for member engagement. But without a shared methodology, your departments end up speaking different languages. Halmyre’s Communications Playbook and Member-centric Writing Workshop provides the tools to shift your team’s writing to a unified, member-centric voice.
The Solution: Resonance through Alignment
Growth happens when your writing reflects what your members care about, how they think, and how they speak.
Workshop Features:
- High-Impact Team Learning: Association-specific professional development combining videos, exercises, and brainstorming.
- Skill-Building: Practical training for writing with empathy and brand consistency.
- Strategic Worksheets: Tools to define and build your association’s specific member personas.
- The Communications Playbook: A lasting resource to keep your team focused and aligned for the long term.
Benefits for Your Team and Association:
- Strategic Alignment: Everyone learns to communicate using a common language, lexicon, and approach.
- Member-Centricity: Ensures your members are the focal point of every written piece.
- Measurable Results: Improved member value perception and engagement metrics, such as higher open rates and increased time spent with content.
- Efficiency: High-impact, simple changes your team can implement immediately to drive engagement at a low cost.
The Process: 9 Strategic Modules
- Writing as a Team Sport: Introducing the shared methodology.
- Aligning with Needs: Finding the intersection of value and want.
- The Power of WIIFM: Moving from features to benefits.
- The TL;DR Factor: Respecting member time.
- The "So What?" Test: Ensuring every message matters.
- Writing with Empathy: Overcoming member barriers.
- The Think-Feel-Do Lexicon: Building your organization's unique vocabulary.
- Member Personas: Identifying exactly who you are talking to.
- Tone & Approach: Putting the member at the center of the page.
Outcome: The Communications Playbook
Your workshop artifacts are combined to create a lasting resource for your team: a Playbook to guide all written communication for your association.
You can assemble the Playbook yourself, or our communications and membership strategy professionals at Halmyre can review your workshop outputs and help you identify the key phrases, benefits, and tone that resonate best with your member personas. Includes one hour of consultation with a Halmrye senior consultant.
More than just assembly, Halmyre's contribution will support the successful launch and uptake of this critical resource for your team.
Pricing & Delivery Tiers
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Tier |
Pricing |
|---|---|
| 1. Workshop + Playbook Boost: The full course (3 months of access) plus a professional compilation of your Communications Playbook and a one-hour 1:1 session with Halmyre for the Course Coordinator to finalize your Playbook. |
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| 2. The Team-Based Writing Workshop (Online Only): Self-paced, team-guided access for three months. Includes one course coordinator login, access to the online course and templates for three months, and email support from the Halmyre team. |
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| 3. Boost Add-on: Select this if you previously purchased the workshop only, but decide that you want Halmyre to develop your Playbook and provide one hour of 1:1 coaching |
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| 4. In-Person Half-Day Facilitated Workshop: A tailored, live experience (on-site or virtual) led by Halmyre to tackle your most complex communications hurdles. |
Starts at $3,000 USD. Talk to Halmyre for pricing. |
Halmyre’s Guarantee
Our engagements will be impactful—guaranteed. If the Workshop + Playbook Boost does not measurably improve your team’s strategic alignment, we will refund your course fee.
