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Measure Your Maturity. Benchmark Your Value. Plan Your Future.
The association sector is evolving fast. Strategies from 2025 don’t suffice in 2026.
Halmyre has created a comprehensive assessment tool, powered by Dynamic Benchmarking, designed to help you evaluate your organization's value proposition and growth readiness.
See How You Stack Up Against 2026’s Emerging Trends
Results are In!
We’ve started publishing the core insights from this year’s Growth Strategy Diagnostic! Head over to our blog to read our deep dives into the data and see what’s defining association success right now.
👉 Read the Growth Strategy Diagnostic Blogs
Is your data still missing from the map?
The benchmarking window is still open. By taking a few minutes to complete the diagnostic, you’ll immediately get the data you need to compare your organization to the peer benchmarks we’re talking about on the blog.

Why Participate?
- Give Data, Get Clarity: Don't just follow industry trends—create them. Participate in this study to get the comprehensive, cross-peer clarity needed to make definitive decisions.
- Immediate Value: Receive a personalized benchmarking snapshot and peer comparison report with dozens of comparative datapoints available the moment you complete the survey. (See below for a couple of example charts)
- Ongoing Insights: Participants have access to the benchmarking platform for all of 2026! Return at any time to complete additional survey sections and download updated benchmarks for your organization.
What We Measure:
We analyze critical pillars of association health, focusing on:
- Value Proposition Strength
- Pricing Strategy & Modelling
- Member Engagement Maturity
- Growth Strategy Design

How It Works:
- Click the Link: Access the secure Dynamic Benchmarking platform and set up a login for ongoing access.
- Analyze: Spend approximately 20-30 minutes answering key strategic questions. Return using your login to complete additional sections or refresh your data.
- Receive: Get your individual snapshot immediately, and view comparative results on our blog.
Inside the Diagnostic: Demo Webinar Recording
Curious about the 2026 Growth Strategy Diagnostic? Watch our 30-minute demo webinar hosted by Halmyre and Dynamic Benchmarking and learn all about the features and benefits of this dynamic platform.
Need Help?
Don't hesitate to connect with us if you need assistance or have questions:
Christine James, Head of Content, cjames@halmyre.com
Survey & Contest Rules [Contest has ended and all prize recipients have been notified.]
Eligibility:
- The incentives are open to association professionals who are 18 years of age or older at the time of entry.
- Employees, officers, and directors of Halmyre, Dynamic Benchmarking, and their respective immediate family members or those living in the same household are not eligible to participate in the incentives.
- No Purchase Necessary: No purchase is necessary to enter or win the gift card draw. A purchase or payment will not increase your chances of winning.
- Participants wishing to participate in the incentives must complete the incentives entry form linked at the conclusion of the 2026 Growth Strategy Diagnostic survey.
- Entrants made up to February 28, 2026 [extended to March 13, 2026], will be eligible for the incentives. Halmyre and Dynamic Benchmarking reserve the right to amend this deadline.
Entry Limits & Data Integrity:
- Limit of one (1) entry per person and per organization. Incentive offers are non-transferable.
- Right to Disqualify: Halmyre and Dynamic Benchmarking reserve the right to disqualify any participant who submits incomplete, incomprehensible, or clearly fabricated data. The purpose of this diagnostic is to gather valid industry benchmarks; entries deemed to be "spam" or lacking genuine strategic data will be removed from the incentive pool.
- Gift card recipients will be drawn from all form submissions made by the submission deadline. Gift Card recipients will receive a link to a gift card platform where they can select from a variety of retail options. Gift cards will be issued in CAD or USD, depending on the recipient's location. Recipients outside Canada and the US will receive USD.
- Eligibility for the first 20 respondents will be based on time-stamped incentive form submissions. These first 20 entrants do not include organizations invited by Halmyre and Dynamic Benchmarking to participate as pre-launch survey platform testers, as separate incentives were identified for that group of participants.
- An email will be sent to the first 20 entrants to confirm the selection of a free Value Proposition Quick Scan, or 10% off Halmyre audit services.
- Quick Scans will be completed in order of expression of interest. While Halmyre will aim to complete the Quick Scans by June 30, 2026, volume may impact this timing and we cannot guarantee completion dates.
- Discounts off Halmyre audit services are available for audit contracts signed and commenced by June 30, 2026. The discount offer expires after that date.
Winner Notification & Unclaimed Prizes:
- Selected entrants for the Gift Card draw will be notified via the email address provided in the benchmarking platform sign-up form.
- Selected entrants must respond to the notification within five (5) business days to claim their prize. If a selected entrant fails to respond within the allotted time, or if the prize notification is returned as undeliverable, the prize may be forfeited, and an alternate entrant may be selected.
Canadian Compliance (Skill-Testing Question):
- In accordance with Canadian sweepstakes law, any selected entrant resident in Canada must correctly answer a time-limited mathematical skill-testing question without assistance (mechanical or otherwise) to be declared a winner of a Gift Card.
Legal & Liability:
- Release: By participating, entrants agree to release and hold harmless Halmyre, Dynamic Benchmarking, and their respective affiliates from any and all liability for any injuries, loss, or damage of any kind arising from or in connection with the content or the acceptance, possession, or use of any prize won.
- Privacy: Personal information collected via the incentive form will be used for the administration of this contest and in accordance with Halmyre’s Privacy Policy. It will not be sold to third parties.
- Jurisdiction: These rules shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein.
- Void Where Prohibited: This offer is void where prohibited by law.
