Stop selling courses.
Start providing an edge.
In today’s crowded professional landscape, members aren’t joining associations just for "networking"—they are looking for a competitive advantage. If your education department is still operating in a silo, you’re missing your greatest opportunity for growth. It’s time to move education from a secondary feature to the very heart of your brand promise.
Join Christine Saunders (President, Halmyre) and AJ Sallis (CEO, Intuto) for a conversational deep dive into the "Learning-First" growth model. Moderated by Halmyre's Jay Daughtry, this session will show you how to stop "pushing products" and start delivering "Education as a Service" (EaaS).
What You’ll Learn:
- The Strategic Alignment: How to identify high-value market gaps your association is uniquely positioned to fill, and align your learning catalog with your unique value proposition.
- The outcome: a strategically sound education program that builds a "moat" around the association that competitors can't cross.
- The outcome: a strategically sound education program that builds a "moat" around the association that competitors can't cross.
- Frictionless Delivery: Moving away from seasonal conference education to a year-round "service" model that keeps members engaged 365 days a year, not just through content, but through tools such as validation.
- The outcome: an education service model that prioritizes long-term relationships over transactions.
- The Credibility Paradox: Why AI Makes Your Association's Expertise More Valuable — If You Use It Right.
- The outcome: Improved ROI by multi-purposing your high-value content into a new service that’s truly unique to your association.
Don’t let your value proposition stagnate in an old-school educational model. Learn how to transform your education strategy into a powerful engine for member retention and revenue growth.
Register Now!
Don't miss this opportunity to transform your pricing from a checklist of features into a strategic engine for growth. Register now to secure your spot and engage in this crucial conversation.
Can't make the live event? No problem. Register anyway, and you'll receive access to the recording to watch at your convenience.
Meet Your Speakers
Christine Saunders
Founder and President, Halmyre
Christine is the Founder, President and lead consultant at Halmyre, a marketing & strategy consultancy focused on North American professional and trade associations. With over two decades of experience, Christine is a sought-after strategist, facilitator, and speaker on value proposition, pricing, audience insights, growth strategy, and resilience for trade and professional associations throughout North America. Her talks receive enthusiastic reviews from audience members who appreciate their pragmatism while challenging leaders to take a growth mindset and identify the issues and opportunities that will deliver long-term member value.
AJ Sallis
Chief Executive Officer, Intuto
AJ is the CEO of Intuto, a learning platform purpose-built for associations and membership organisations. His journey into online learning began in Japan in the late 1990s, where studying remotely gave him a firsthand appreciation for what technology can unlock when it removes barriers to education.
Since then, AJ has partnered with hundreds of associations across the globe, helping them deliver education that's affordable, scalable, and genuinely life-changing for their members. He's passionate about using technology to help associations connect their communities with knowledge that impacts careers and lives — and about making that access equitable, wherever members are.
Halmyre is a premier strategy consultancy dedicated to sparking growth for North American associations and regulators. In a landscape that demands agility, we help membership-based non-profits anticipate and lead change through data-grounded strategies that deliver measurable ROI. We specialize in five key service pillars: Value Proposition Strategy, Pricing and Revenue Innovation, Voice of the Future Member Insights, Growth Analytics, and Member Experience Design. Visit halmyre.com to learn more.
