Pinpoint and Conquer the Barriers to Association Growth
Halmyre Webinar
January 28, 2026
12:00 – 1:00 PM ET
Diagnose the Real Structural Gaps Holding Your Association Back
Stop guessing why growth is stalled. Learn about the solvable association roadblocks.
The non-profit landscape is currently defined by disruption. From rapid AI adoption and technological shifts to intense economic and political volatility, external pressures are intense.
Yet, despite this ongoing turmoil, our decade of work with leading associations reveals a powerful truth: the most significant roadblocks to sustainable growth remain constant. They are structural, internal, and solvable—but only if you can accurately identify which one is truly holding you back.
If your association is struggling to get out of first gear, you're likely seeing these familiar symptoms:
- Members leaving because they perceive you as "too expensive."
- Clinging to "successful" programs that, in reality, only serve the 5% of your membership who consistently show up.
- A digital experience (website, tools, communications) that doesn't accurately reflect or deliver your value proposition.
- The crushing weight of "short-term-itis" in planning, making long-term vision feel impossible.
These are not just symptoms; they are indicators of four deep structural gaps within the association model. And they don’t just hold you back from growth and momentum - the cost of inaction on these entrenched issues can be crushing.
Join Halmyre’s President & Founder, Christine Saunders, for this essential strategic session. Christine will share Halmyre's proven methodologies for growth and introduce a powerful new resource: the Association Growth Barriers Diagnostic Tool.
This fast, free, and easy-to-use tool will help you pinpoint which of the four barriers is most significantly impacting your association’s growth and resilience. We will conduct a live demo and share a link to the tool, enabling you to immediately start changing these factors from "wind in your face" to "wind in your sails."
What We’ll Cover in This Session:
- The Constant Threat: We’ll analyze why these four structural gaps persist and how external chaos has only amplified their impact, rather than changing the fundamental issues.
- Immediate Diagnosis: Get a live demonstration and link to Halmyre’s new, free diagnostic tool to quickly and accurately identify the biggest threat to your association.
- Action Plan: Learn the specific, transformational strategies needed to overcome the barrier(s) identified by the diagnostic tool and put a halt to the high cost of inaction.
- Your Voice: This is an interactive session. We’ll poll the audience to determine which of the four barriers poses the greatest threat to their organization today, and we'll open the floor to discuss your perceptions of and approaches to growth strategy challenges.
Learning Objectives:
By the end of this webinar, participants will be able to:
- Describe the four solvable, leading barriers to association growth and the high cost of failing to address them through a proactive approach.
- Utilize Halmyre's new, free diagnostic tool to accurately identify the growth factor most significantly impacting your association.
- Implement targeted, strategic solutions to transform your primary barrier into an opportunity for growth and vitality.
Register Now!
Don't miss this opportunity to gain practical guidance on making smart decisions for your association's future. Register now to secure your spot and engage in this crucial conversation.
Can't make the live event? No problem. Register anyway, and you'll receive access to the recording to watch at your convenience.
Register Now
Meet Your Speaker
Christine Saunders
Founder and President, Halmyre
Christine is the Founder, President and lead consultant at Halmyre, a marketing & strategy consultancy focused on North American professional and trade associations. With over two decades of experience, Christine is a sought-after strategist, facilitator, and speaker on value proposition, pricing, audience insights, growth strategy, and resilience for trade and professional associations throughout North America. Her talks receive enthusiastic reviews from audience members who appreciate their pragmatism while challenging leaders to take a growth mindset and identify the issues and opportunities that will deliver long-term member value.
CAE Registered Provider Educational Content
Halmyre is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.- As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.
Halmyre is a team of multidisciplinary Chief Marketing Officers helping associations solve growth strategy problems. Our clients are member-based organizations of all sizes from across North America with problems that don’t fit neatly into traditional agency or strategy consulting solutions. Visit halmyre.com and learn how we can help you Spark Growth.
Questions? Contact Us:
For inquiries or assistance with registration, please email Milena Di Rocco — Marketing Specialist , Halmyre.


