Stop Stretching Small Budgets—Start Driving Big Marketing Results
When running a small association (or a small department within a larger organization), you don’t have the luxury of deep marketing pockets or dedicated creative departments. In a small team, marketing efficiency isn’t just a target—it’s an operational necessity. Every email, newsletter, and renewal notice must deliver impact and reinforce member value without burning out your team.
Join association growth strategy expert Christine Saunders (President & Founder of Halmyre) for a practical, action-oriented webinar co-hosted with Intuto and Membes.
Event details:
📅 Date: Wednesday, October 7, 2026
⏰ Time: 3:00 – 4:00 PM EST
🕒 Duration: 45 minutes + Q&A
Moving away from high-level theories, this free webinar breaks down the core essentials of small association marketing into three practical sections:
- Part I: Marketing Essentials for Small Associations
Discover the core principles of small-budget efficiency—why frequency, channel diversity, and doing a few things exceptionally well outperform complex campaigns. Learn how to leverage your existing AMS data to build accurate personas and gather real member insights using lightweight, low-cost methods like micro-surveys and targeted interviews. - Part II: Your Communications Engines: Journey Maps & Playbooks
Understand the difference between member journey maps and practical playbooks. Explore how to shift your communications from "inside-out" feature lists to "outside-in" benefit messaging using the Think-Feel-Do framework to build a lasting Voice of your Member. - Part III: Change Management: Ensuring Team Alignment & Success
In a small association, every staff member and volunteer shapes member perception. Learn how to overcome the common "I'm not a writer" hurdle by using lightweight learning frameworks, 5-minute peer feedback loops, and co-created playbooks so your entire organization communicates with confidence and consistency.
Key Learning Outcomes
By the end of this webinar, attendees will be able to:
- Apply Core Small-Association Marketing Essentials: Master key principles of marketing efficiency and utilize your AMS data to construct clear member personas without external agency costs.
- Build Effective Journey Maps and Playbooks: Distinguish between journey mapping and operational playbooks, and translate member insights into compelling, benefit-focused ("outside-in") communications.
- Align and Empower Your Entire Team: Use lightweight learning tools and collaborative peer loops to get staff and volunteers aligned around a unified brand voice and consistent messaging.
Register Now!
Don't miss this opportunity to master small-budget efficiency, shift to benefit-driven messaging, and empower staff to communicate with confidence. Register now using the form to the right to secure your spot and engage in this crucial conversation.
Can't make the live event? No problem. Register anyway, and you'll receive access to the recording to watch at your convenience.
Meet Your Speaker
Christine Saunders
Founder and President, Halmyre
Christine is the Founder, President and lead consultant at Halmyre, a marketing & strategy consultancy focused on North American professional and trade associations. With over two decades of experience, Christine is a sought-after strategist, facilitator, and speaker on value proposition, pricing, audience insights, growth strategy, and resilience for trade and professional associations throughout North America. Her talks receive enthusiastic reviews from audience members who appreciate their pragmatism while challenging leaders to take a growth mindset and identify the issues and opportunities that will deliver long-term member value.
Halmyre is a premier strategy consultancy dedicated to sparking growth for North American associations and regulators. In a landscape that demands agility, we help membership-based non-profits anticipate and lead change through data-grounded strategies that deliver measurable ROI. We specialize in five key service pillars: Value Proposition Strategy, Pricing and Revenue Innovation, Voice of the Future Member Insights, Growth Analytics, and Member Experience Design. Visit halmyre.com to learn more.
Founded in New Zealand in 2000, Intuto is an online training platform dedicated to making workplace learning simple, affordable, and accessible. It provides an all-in-one solution for small to mid-sized businesses and associations to create, deliver, and track online courses without needing specialized technical skills. Distinguishing itself through a "wraparound" service model, Intuto not only provides the software but also assists clients by building their courses for them, ensuring high-quality training is achievable for organizations of any size.
