Unlock Your Data's Power: Strategic Insights for Associations

 

~ Halmyre + IntelliData Webinar ~

September 11, 2025

12:00 – 1:00 PM ET

Make Your Association's Data Work Hard For You

Move beyond common pitfalls and turn your association's data into actionable intelligence.

Associations collect a wealth of data, but often struggle to translate it into a strategic advantage. Join experts from Halmyre and IntelliData as they reveal how to transform your raw data into actionable intelligence.

Halmyre will expose the common pitfalls preventing associations from truly leveraging their data to inform strategy, pricing, member engagement, and more. Then, IntelliData will provide practical guidance on identifying tactical "red flags" and implementing immediate fixes for common data quality and usage issues.

This session will challenge your assumptions about data, showcase what successful data utilization looks like, and equip you with clear, actionable strategies to elevate your association's decision-making and drive growth. 

Learning Objectives:

By the end of this webinar, participants will be able to:

  1. Identify prevalent strategic data missteps and tactical "red flags" hindering effective data utilization in associations.
  2. Benchmark their association's current data practices against examples of successful data quality, collection, and utilization.
  3. Formulate practical strategies for transforming complex raw data into actionable insights that inform strategic decisions.

Addressing a Practical Problem

This webinar directly addresses a critical challenge for many associations: the difficulty in extracting meaningful, actionable insights from their existing data to drive strategic decisions and enhance member value. Data often exists in silos, lacks consistent quality, or is simply too overwhelming to analyze effectively. This can lead to missed opportunities, inefficient resource allocation, and a lack of strategic foresight.

This session will provide attendees with both a high-level understanding of common data challenges (Halmyre's perspective) and practical solutions with "better" examples (IntelliData's perspective). Attendees will gain clear ideas on where to start, what tactical improvements to prioritize, and how to foster a more data-driven culture within their organizations.

Presentation Approach

This session will blend expert insights with illustrative examples and a clear call to action.

  • Expert-Led Content: The core of the webinar will consist of presentations from Halmyre and IntelliData, focusing on strategic data landscapes and tactical solutions with real-world anecdotes and visual examples.
  • "Before & After" Scenarios: We'll present concise scenarios depicting common data dilemmas, followed by clear explanations of strategic shifts and tactical fixes, complete with visual representations of improved states.

Register Now!

Don't miss this opportunity to gain practical guidance on making smart technology decisions for your association's future. Register now to secure your spot and engage in this crucial conversation.

Can't make the live event? No problem. Register anyway, and you'll receive access to the recording to watch at your convenience.

Register Now

Meet Your Speakers

Christine Saunders photo

Christine Saunders

Founder and President, Halmyre

Christine is the Founder, President and lead consultant at Halmyre, a marketing & strategy consultancy focused on North American professional and trade associations.  With over two decades of experience, Christine is a sought-after strategist, facilitator, and speaker on value proposition, pricing, audience insights, growth strategy, and resilience for trade and professional associations throughout North America. Her talks receive enthusiastic reviews from audience members who appreciate their pragmatism while challenging leaders to take a growth mindset and identify the issues and opportunities that will deliver long-term member value.
  

Denny Lengkong - IntelliData

Denny Lengkong

President, IntelliData 

A self-proclaimed data geek, Denny believes that there is always a story waiting to be uncovered in data, and these stories
can unlock endless possibilities, answer this generation’s complex challenges, and transform businesses in more ways
than one. Denny has over 20 years of experience in data and has helped various associations and non-profits across various
industries. He and his team believe in empowering organizations by helping them understand and utilize data effectively.

  

CAE Registered Provider Educational Content

  • Halmyre is a CAE Registered Provider. Halmyre is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
  • As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.

CAE Registered Provider Educational Content

  • Halmyre is a CAE Registered Provider. Halmyre is a CAE Registered Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.
  • As a CAE Registered Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. No specific individual courses are required as part of the applications – the selection of eligible education is up to the applicant based on his/her needs.

Halmyre_Logo_Red_TM

Halmyre is a team of multidisciplinary Chief Marketing Officers helping associations solve growth strategy problems. Our clients are member-based organizations of all sizes from across North America with problems that don’t fit neatly into traditional agency or strategy consulting solutions. Visit halmyre.com and learn how we can help you Spark Growth.

Intellidata-Color

IntelliData is dedicated to helping associations and nonprofits like yours by simplifying data and empowering confident, informed decisions. IntelliData's solutions streamline processes, unlock actionable insights, and drive meaningful results. Discover more at intellidata.tech.

Questions? Contact Us:

For inquiries or assistance with registration, please email Milena Di Rocco — Marketing Specialist , Halmyre.