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Get Your Team On The Same Page.

Bridge the skills gap with a high-impact member-centric writing workshop that aligns your team with your members' real wants and needs.

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The Problem: Communications in a Vacuum

At your association, everyone with a keyboard is responsible for member engagement. But without a shared methodology, your team members end up speaking different languages. Halmyre’s Communications Playbook and Member-centric Writing Workshop provides the tools to shift your team’s writing to a unified, member-centric voice.

The Solution: Resonance through Alignment

 Growth happens when your writing reflects what your members care about, how they think, and how they speak.

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Workshop Benefits:

  • High-Impact Team Learning: Association-specific professional development combining videos, exercises, and brainstorming.
  • Skill-Building: Learn to write with empathy and consistency.
  • Strategic Worksheets: Define and build your association’s specific member personas, and more.
  • The Communications Playbook: A lasting resource to keep your team focused and aligned for the long term. 

Four Great Outcomes For Your Association:

  1. Impact and Alignment: Everyone learns to communicate using a common language, lexicon, and approach.
  2. Member-Centricity: Ensures your members are the focal point of every written piece.
  3. Measurable Results: Improved member value perception and engagement metrics, such as higher open rates and increased time spent with content.
  4. Efficiency: Simple, high-impact changes your team can implement immediately to drive engagement at a lower cost.

The Process: 9 Strategic Modules

  1. Writing as a Team Sport: Introducing the shared methodology.
  2. Aligning with Needs: Finding the intersection of value and want.
  3. The Power of WIIFM: Moving from features to benefits.
  4. The TL;DR Factor: Respecting member time.
  5. The "So What?" Test: Ensuring every message matters.
  6. Writing with Empathy: Overcoming member barriers.
  7. The Think-Feel-Do Lexicon: Building your organization's unique vocabulary.
  8. Member Personas: Identifying exactly who you are talking to.
  9. Tone & Approach: Putting the member at the center of the page.
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Outcome: The Communications Playbook

Your workshop artifacts are combined to create a lasting resource for your team: a Playbook to guide all written communication for your association.

You can assemble the Playbook yourself, or our communications and membership strategy professionals at Halmyre can review your workshop outputs and help you identify the key phrases, benefits, and tone that resonate best with your member personas. Includes one hour of consultation with a Halmrye senior consultant.

More than just assembly, Halmyre's contribution will support the successful launch and uptake of this critical resource for your team. 

Pricing & Delivery Tiers

Tier

Pricing (USD)
1. The Team-Based Workshop + Playbook Boost: The full course (3 months of access) plus a professional compilation of your Communications Playbook and a one-hour 1:1 session with Halmyre for the Course Coordinator to finalize your Playbook.

$699

2. The Team-Based Writing Workshop (Workshop Only): Self-paced, team-guided access for three months. Includes one course coordinator login, access to the online course and templates for three months, and email support from the Halmyre team. You build the Communications Playbook based on workshop outputs.

Boost Add-on: Select this if you previously purchased the workshop only, but decide that you want Halmyre to develop your Playbook and provide one hour of 1:1 coaching.

 

$249



$475
3. In-Person Half-Day Facilitated Workshop: A tailored, live experience (on-site or virtual) led by Halmyre to tackle your most complex communications hurdles.

Starts at $3,000 
Talk to Halmyre for pricing.

Workshop Support Included

This self-directed workshop provides everything you need for a low-cost, impactful session with your team, including a facilitator's guide, explainer videos, worksheets, examples, and email support with every package.

Questions about the Workshop?  Contact Christine James.

The Workshop

Our easy-to-navigate interface includes videos, downloadable tools, and prompts for group discussions.

Course interface
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Halmyre is a premier strategy consultancy dedicated to sparking growth for North American associations and regulators. In a landscape that demands agility, we help membership-based non-profits anticipate and lead change through data-grounded strategies that deliver measurable ROI. We specialize in five key service pillars: Value Proposition Strategy, Pricing and Revenue Innovation, Voice of the Future Member Insights, Growth Analytics, and Member Experience Design. Visit halmyre.com to learn more.